Business Member Code of Ethics & Unabridged Business Member Trademark Usage Rules


Operation Socialization™ has created this Code of Ethics to set forth guidelines for Operation Socialization Business members. It is Operation Socialization’s hope that this Code of Ethics will also provide puppy owners with the confidence that Operation Socialization Businesses will provide a safe, welcoming environment for their puppies.

As a Business Member and Socialization Destination™ of Operation Socialization, I will:

  • Use the Operation Socialization mark in an honest and ethical manner and adhere to the Operation Socialization Unabridged Business Member Trademark Rules.
  • Represent my services, rates/prices, practices and abilities as accurately as possible.
  • To the best of my ability, provide a puppy-safe environment.
  • Understand that my Operation Socialization membership is not assignable or transferable, and that the materials and privileges associated with it apply only to Business Members of Operation Socialization in good standing and no one else.
  • Provide Puppy Passport stickers (“stamps”) for visiting puppies working with a Dog Trainer Member/OS Certified Trainer™ and make sure my staff provides them as well.
  • Display Socialization Destination Decals only while I am a member in good standing.
  • Clean my location with a disinfectant that kills common puppy diseases like parvovirus, distemper, etc. on a regular basis.
  • Treat my clients/customers in a professional and respectful manner.


*The Unabridged Business Member Trademark Usage Rules apply to Operation Socialization Business Members in good standing that have received acceptance (in writing from Operation Socialization.)

Trademarks are a form of intellectual property (“IP”) (as are patents, copyrights, trade secrets and domain names).  A trademark is any word, name, symbol, or device adopted and used by a company to identify and distinguish its products from those of others.  A trademark’s value comes from the product or services to which it pertains and lies solely in the goodwill which is generated as the trademark is used and becomes associated with a particular manufacturer and its standards of quality.

Like any other property, trademarks can be damaged by neglect.  Unlike physical property, however, it’s sometimes difficult to see that a trademark is at risk until the damage is severe and possibly irreparable.  We need everyone’s help to protect Operation Socialization’s IP.  Please take the time to familiarize yourself with this manual so that you can help keep Operation Socialization’s trademarks strong and to avoid inadvertently damaging them.

This document applies to all advertising, promotional materials, signage, packaging, labeling, web sites, product lists, brochures, catalogues, circulars, coupons, press releases, financial documents, and internal and external publications and presentations – everywhere Operation Socialization’s trademarks are used by you to indicate your Business Membership in Operation Socialization.

Operation Socialization reserves the right to revise this manual and the graphic depiction of its trademarks at any time, without notice.

Because you, as a Business Member of Operation Socialization, play a vital role in protecting Operation Socialization’s trademarks, these rules were written for you.  Please take the time to familiarize yourself with the contents and write to Operation Socialization if you have any questions.

Operation Socialization, LLC
Attn: Ariana Kincaid
Box 327
Mount Vernon, VA 22121

E-mail: This e-mail address is being protected from spambots. You need JavaScript enabled to view it

Note:    All examples reflect trademark designations (® or TM) based on U.S. registrations / pending applications.  Contact Operation Socialization for updated information.

Trademarks are one of Operation Socialization’s most valuable assets and should be treated with the care due something so valuable.


A.   How Trademark Rights Can Be Lost:

  • By not using a trademark in a consistent form
  • Through Operation Socialization’s or your own advertising and labeling mistakes
  • By misusing the trademark as indicating membership in Operation Socialization in advertising or external correspondence
  • By allowing others to use Operation Socialization’s trademark as a generic term - that is, the name has come to mean the product, rather than a certain trademark or brand of product.  A trademark that has become generic is not enforceable.  Any competitor can use the mark as a mere term for its goods.

Trademark rights can last forever provided the mark is renewed on a timely basis, not abandoned, and is properly used.

There are many famous examples of trademarks that have become generic.  Most people do not know that the following names were once trademarks:

  • Escalator
  • Shredded Wheat
  • Super glue
  • Linoleum
  • Lanolin
  • Yo Yo
  • Kerosene
  • Cellophane
  • Bikini
  • Milk of Magnesia
  • Thermos

Other marks at risk of becoming generic include:

  • Aspirin
  • Roller blades
  • Kleenex
  • Xerox

You can prevent Operation Socialization’s trademarks from becoming generic.  All you need to do is follow a few simple rules.

The following rules apply to all promotional materials, labeling, web sites, product lists, brochures, catalogues, press releases, and all external company publications – everywhere Operation Socialization’s trademarks are used.

Any deviation from these rules must be cleared through the Operation Socialization, in writing.


The following puts forth the acceptable and proper use of Operation Socialization’s Business Membership Marks:

(a)    attached Schedule A identifies the approved trademark and logo (“Trademarks”) to be used by you.  Any deviation from the use of the logo must be approved in writing by Operation Socialization.  Operation Socialization will provide you with an electronic version of the logo, if requested;

(b)    display the appropriate Trademarks on all promotional materials, labeling, web sites, product lists, brochures, catalogues, press releases, and all external company publications mentioning your membership in Operation Socialization and status a Socialization Destination™ or Business Member, including advertisements and datasheets;

(c)    the Trademarks must stand out from the surrounding text each and every time the Trademarks appear in text.  To make the Trademarks standout, it should always be used in a manner that will distinguish the mark, whether the mark appears in CAPS, Bold-faced type, stylized, italics, underscored or set in larger font than body, or appears in color.  

(d)    where applicable, use the appropriate ® or ™ symbol and a footnote reference to ownership of the Trademarks must be used on all promotional materials, labeling, web sites, product lists, brochures, catalogues, press releases, and all external company publications in the following format:  “OPERATION SOCIALIZATION™ and the OPERATION SOCIALIZATION logo are trademarks or registered trademarks of Operation Socialization, LLC used by us to indicate member in Operation Socialization.  All other product and company names and marks mentioned in this document are the property of their respective owners and are mentioned for identification purposes only.”;

(e)    do not use the Trademarks for any purpose which may diminish or otherwise damage Operation Socialization’s goodwill in such Trademarks, including any use which is obscene, pornographic, excessively violent or use which is otherwise in poor taste or unlawful, or which purpose or objective is to encourage unlawful activities;

(f)    do not join the Trademarks with other terms (by a hyphen, for instance) nor use Trademarks with unapproved logos, graphics, photos, slogans, numbers, design features or symbols;

(g)    do not make the Trademarks “plural,” mix them with other trademarks, or alter the spelling of any of the Trademarks (i.e., OPERATION SOCIALIZATIONs is not correct); and,

(h)    always use the Trademarks as adjectives to modify the noun, but never as a noun itself, and the marks should be followed by the appropriate generic terminology (e.g. Dirty Dawgs is a member of OPERATION SOCIALIZATION).


A.   Trademark law is designed to:

  1. protect the consumer from confusion, mistake or deception as to the source or origin of goods being sold or services offered, and
  2. protect the investment the owner has made in developing the good will symbolized by the trademark.
    • It is an infringement of Operation Socialization’s trademark if another individual or company uses the same or similar mark for the same or similar goods or services without Operation Socialization’s authorization.
    • It is an infringement of Operation Socialization’s trademark if the same or similar mark being used is likely to cause a consumer to be confused, mistaken or deceived into believing that the other company’s goods or services are those of Operation Socialization or are in some other way connected with Operation Socialization (e.g.. by endorsement, sponsorship, licensing or in some other way).

Should you become aware of any potential infringements or misuse of Operation Socialization’s trademarks, contact Operation Socialization immediately.


Consumers identify Operation Socialization’s products and membership services by our trademarks – trademarks that denote a particular brand and a known standard of quality.  If properly used, registered and enforced, trademarks are one of Operation Socialization’s few corporate assets that can last forever.  Our goal and yours is to communicate to the public that our trademarks are a symbol of a unique source and significance.


Approved Operation Socialization Business Member Trademarks

  4. Socialization Destination